A lot of my fashion shoots are inspired by music. Because I was a singer and musician from early on, I always love how my musicality finds its way into my images. Usually a song in a playlist will play and all of the elements come together and magic happens.
Over the years, I've shot a handful of really amazing people, who happen to be on TV and in the movies. Just people, I loved each of them. The approach to a celebrity shoot is always unique to the story that needs to be told while still capturing who the person is.
I've always found branding to be fun, it scares most people because they don't understand it. But then again, does anyone? Creating images that speak to its audience and emote the feelings we need to support the branding is exciting to me. Watching it all come together is very exciting.
I got started shooting the best dancers and choreographers in Los Angeles. Many times I would visit a class or see a show and I wanted to create still images from the movement I was seeing. It's what drives me as a photographer.